How do you craft a compelling meta description

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The updated version looks old because “2017” remains in the URL. That’s why it’s important to use evergreen URLs that don’t go out of date, and the easiest way to do this is to set your post URL slug to your target keyword. This also has the added benefit of keeping your URLs short and sweet to reduce truncation in the SERPs. Recommended reading: How to Create SEO-Friendly URLs (Step-by-Step) Craft a compelling meta description Meta descriptions often show up as the descriptive snippet in the SERP. By crafting a compelling meta description, you can entice more searchers to click on your blog post in the search results. That leads to more organic traffic.

Look for commonalities us phone number list among the descriptive snippets of top-ranking posts. For example, all of the results for “steak tacos” talk about the best cuts of steak for the job, with Google even bolding terms like “flank steak” and “beef.” So these are things you would also probably want to mention in your meta description. For “flank steak,” all of the snippets are definitions—so that’s what you’d want to write here. Recommended reading: How to Write the Perfect Meta Description Optimize images You should optimize your blog post images for accessibility and to help them rank in Google Images—which can send more traffic your way. For example, here’s our blog traffic from Google Images for the past 3 months: Here’s how to optimize your images: Use descriptive filenames. Think cute-puppy.jpg, not IMG_95742.jpg.



Add descriptive alt text. Describe your images in a few words to help visually impaired users that use screen readers. Compress them. Use a plugin like ShortPixel or EWWW Image Optimizer for this. Recommended reading: Image SEO: 12 Actionable Tips Add a table of contents A table of contents links to important subsections of your post and helps visitors find the information they’re looking for. Here’s an example from this very post: Ours is custom coded, but free plugins like Easy Table of Contents make it easy to add a table of contents to pretty much any post. Besides the UX benefits, a table of contents can also help trigger sitelinks on posts in the SERPs—which can potentially help you win even more organic clicks.