It's about research In your target demographics so you can build a sound mar...

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Create strategies that are ultimately customer-focused. The sixth stage - the era of digital marketing: The era we live in now has been shaped by society's reliance on technology and the Internet. The use of this technology to reach markets and pave the way for small businesses to rise, and although traditional marketing values ​​should not be replaced, digital marketing has become more valuable to businesses large and small. Modern marketing concept: Philip Kotler is considered the first to talk about marketing and give it its right as an applied science and not just a set of theories. Kotler wrote three books, namely: The Principles of Marketing, Marketing Management, and Kotler on Marketing, collected It contains successful cases of companies, and explains how companies can succeed through these marketing practices.




From here the concept of modern marketing began, and we began phone numbers list to move away from the idea that shopping... It is sales or just an advertisement in a newspaper or a poster on the street. Marketing is identifying the needs of the market and consumers and knowing its conditions, then building and developing a strategy targeting specific segments of this market, and developing distinctive products for them, with pricing and advertising appropriate to consumer tastes. 7 functions of modern marketing: 1- Distribution - Distribution strategy in marketing Distribution strategy in marketing entails how a company delivers its products or services to the customer. This strategy can vary depending on the service or good you provide, As there are different distribution channels, the distribution strategy must be taken into account when developing any idea. 2- Finance – the role of marketing in business If you want to launch a successful marketing campaign, you will need some money, but how will you manage this money? Will you put all your budget into one campaign or will you spread it around.





That's why you need to create a smart financial plan that specifies how Spend your marketing budget based on your goals and capabilities. 3- Market research - the importance of market research Market research is arguably the most important of the seven functions. It's about research In your target demographics so you can build a sound marketing strategy. Effective market research requires using tools to know who you should target based on what you're selling. If you were a tech company creating a new social networking platform, would you target 80-year-olds or 20-year-olds? If you want to take a more in-depth look at how to conduct market research, this article is a good starting point . 4- Product pricing Once you know how to conduct market research, you'll find that market research can also help you determine prices. Make sure you don't waste your profits by selling at too low a price.