The same study acknowledges that

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Again, the opposite is true if the odor does not appear to match the gender of the SKUs. this is why department stores often incorporate different scents in different areas of stores, depending on the product focus. Consider the season when creating your landscape. In December, stores filled with scents that remind consumers of Christmas while playing Christmas music produce positive results for consumers. There are a few things at play here, including the right context and tapping into multiple human senses at once, to reinforce the brand. 2- Select Store Experience Obviously, a pleasant smell makes people feel better. No surprises at this point. Pleasant scents make us shop longer and spend more.

While less pleasant things keep us from entering the store. To determine which scents to diffuse, ask yourself the following questions: What emotions do you want to evoke phone number database in customers? The scent you choose should determine how customers feel in your store. relaxation? Choose a floral scent. Luxurious and luxurious? A leather scent may be more appropriate. What best describes your products and shoppers? If you sell men's underwear, a floral scent may not be the best way to go. Look at what makes sense for your products and shoppers.

       

The goal is to match your customers' vibes with your scents. For example, if you sell yoga apparel to shoppers who enjoy peace and serenity, you'll want a scent like patchouli or sandalwood around the store. 3- Choose the atmosphere Our brains process scents subconsciously first, so low-impact scents are actually high-impact. After you've chosen a scent, consider its placement in the retail space as a key element. The pleasant scent will reduce customers' friction, improve their perception of quality, and fit well with how human brains process smells. Some retailers, such as Abercrombie & Fitch and LUSH, are bucking the best-practice trend. Both retailers feature strong scents in their stores.