SEO requests have the highest priority

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Page Speed ​​Insights also provides suggestions to improve page loading speed. You can also pass these on to the web developers. Estimates for possible savings as important SEO measures to convince colleagues Very clear: Google provides estimates for loading time improvements per measure in Page Speed ​​Insights. This way you can anticipate specific savings times and prioritize them better. Basic tips for collaboration between SEO and web development Formulate a basic catalog of SEO criteria: This is how you avoid constant improvements and bugs.


Agree that this catalog must be followed for all new Special Data features, updates and changes. Example: “ Canonicals . ” There is a canonical tag in the head area of ​​every URL. Each URL canonicalizes to itself by default. Parameter URLs canonicalize to the URL without parameters. You can manually overwrite the default setting for each URL. A canonical URL is never set to noindex.” Pay attention to workflow and schedule : template, programming sprints, project management and ticketing systems: Stick to them to avoid unnecessary effort! Prioritize sensibly : Not all.



Because there are also other areas of the company that formulate requirements. You have to get used to this in the sense of being willing to compromise. Ask and stay tuned : Set a reminder and ask where your request is, whether any information is still missing and when it will continue. Tip : User stories with acceptance criteria are very helpful for developing features and fixing bugs. Because they provide a clear form for this. Content is always: your wish, your goal, the desired state.