The first step is to outsource the work

sharminakter

I believe that unless the person himself/herself wants to write content using that keyword, he or she will never be able to write good content. From a strategic point of view, it is ideal to write keywords that have a high search volume and are close to conversion. However, I believe that there is nothing worse than content that is written using keywords that you don't want to write while thinking about strategy. In fact, your content will reflect that feeling, and worst of all, you won't feel like writing content anymore. Also, when writing content, I always try to get people to try products related to the keyword. If you write content about a product you haven't tried, it will give the user the impression that you haven't tried the writer's product. 5-4. How well you can imagine users from keywords is important ──Do you have any advice for those who are starting to get into content marketing.

I believe that the secret to success is to properly organize in your mind the ``concept of personas in content marketing'' rather than the commonly-known ``concept of personas.'' The general idea of ​​a persona is to set a specific user image by determining details such as age, gender, annual income, etc. On the other hand, the concept of personas in content marketing involves not only assuming a specific user profile, but also Chinese UK Phone Number List focusing on the situation in which the user searches for that keyword. For example, ``While on the train during commuting time, I suddenly became curious about a search keyword, so I searched for it on my smartphone.'' You can imagine this more clearly and make detailed settings. We also recommend that you start producing content in-house. . However, if you have never written content before, you will not be able to judge whether the finished content is good or bad.





Also, it is difficult to know what criteria to use when choosing an outsourcing company. The idea that “high content price per piece = good content” is a complete misunderstanding. I think it is important to first accumulate know-how in-house in order to take an approach that is essential for users. 6. Future initiatives and future challenges 6-1. Full-scale outsourcing of content writing and establishment of a production system ──What areas do you feel you would like to improve in the future? Establishing a content production system. Since the fall of 2015, as we have begun to outsource content production in earnest, we have retained the original know-how of that company while sharing our ``concept of personas in content marketing.'' We are trying to create a better system by taking advantage of the synergistic effect of sharing each other's know-how while preserving the good parts of our company and other companies.